{"id":568,"date":"2019-03-16T16:55:33","date_gmt":"2019-03-16T08:55:33","guid":{"rendered":"http:\/\/blog.onlineablog.com\/books\/?p=568"},"modified":"2019-03-16T16:55:33","modified_gmt":"2019-03-16T08:55:33","slug":"%e5%8d%9a%e5%ae%a2%e4%be%86%e6%9b%b8%e5%ba%97%e5%be%9e%e4%bb%8a%e5%a4%a9%e9%96%8b%e5%a7%8b%ef%bc%8c%e8%ab%8b%e7%94%a8%e5%b7%a6%e6%89%8b%e5%90%83%e9%a3%af%ef%bc%9a15%e5%80%8b%e6%8f%90%e5%8d%87%e6%80%9d","status":"publish","type":"post","link":"https:\/\/blog.onlineablog.com\/books\/2019\/03\/16\/%e5%8d%9a%e5%ae%a2%e4%be%86%e6%9b%b8%e5%ba%97%e5%be%9e%e4%bb%8a%e5%a4%a9%e9%96%8b%e5%a7%8b%ef%bc%8c%e8%ab%8b%e7%94%a8%e5%b7%a6%e6%89%8b%e5%90%83%e9%a3%af%ef%bc%9a15%e5%80%8b%e6%8f%90%e5%8d%87%e6%80%9d\/","title":{"rendered":"\u535a\u5ba2\u4f86\u66f8\u5e97\u5f9e\u4eca\u5929\u958b\u59cb\uff0c\u8acb\u7528\u5de6\u624b\u5403\u98ef\uff1a15\u500b\u63d0\u5347\u601d\u8003\u3001\u5de5\u4f5c\u3001\u6e9d\u901a\u8207\u793e\u4ea4\u529b\u7684\u6709\u6548\u65b9\u6cd5\u8cb7\u66f8"},"content":{"rendered":"

\u4f60\u5728\u627e\u5f9e\u4eca\u5929\u958b\u59cb\uff0c\u8acb\u7528\u5de6\u624b\u5403\u98ef\uff1a15\u500b\u63d0\u5347\u601d\u8003\u3001\u5de5\u4f5c\u3001\u6e9d\u901a\u8207\u793e\u4ea4\u529b\u7684\u6709\u6548\u65b9\u6cd5\u55ce?<\/p>\n

<\u9ede\u64ca\u9019\u88e1\u5feb\u901f\u524d\u5f80\u8cfc\u8cb7><\/span><\/strong><\/span><\/a><\/p>\n

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\"\"<\/a><\/p>\n

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<\/a><\/p>\n

\u535a\u5ba2\u4f86\u8a02\u8cfc\u7db2\u5740<\/b>: https:\/\/www.books.com.tw\/exep\/assp.php\/87926\/products\/0010813167?utm_source=87926&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201902<\/a><\/p>\n

\u2192\u2192\u2192\u2192\u66f4\u591a\u8a73\u7d30”\u5f9e\u4eca\u5929\u958b\u59cb\uff0c\u8acb\u7528\u5de6\u624b\u5403\u98ef\uff1a15\u500b\u63d0\u5347\u601d\u8003\u3001\u5de5\u4f5c\u3001\u6e9d\u901a\u8207\u793e\u4ea4\u529b\u7684\u6709\u6548\u65b9\u6cd5”\u4ecb\u7d39\u8acb\u9ede\u6211<\/span><\/a><\/p>\n

<\/big><\/big><\/p>\n

\u5546\u54c1\u8a0a\u606f\u529f\u80fd<\/b>: <\/p>\n

\u5546\u54c1\u8a0a\u606f\u63cf\u8ff0<\/b>: <\/p>\n

\u2605\u4e9e\u99ac\u905c\u5546\u696d\u66f8\u7e3d\u699c\u7b2c\u4e00\u540d\uff01<\/p>\n

\u260515\u500b\u53ef\u7acb\u5373\u57f7\u884c\u7684\u793e\u4ea4\u653b\u7565\uff01<\/strong><\/p>\n

\u737b\u7d66\u6240\u6709\u5728\u6210\u529f\u4e4b\u8def\u4e0a<\/p>\n

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\u300c\u9019\u662f\u6211\u4eca\u5e74\u8b80\u904e\u6700\u597d\u73a9\u7684\u300e\u5546\u696d\u66f8\u300f\u3002\u300d\u2014\u2014\u4e39\uff0e\u7f85\u59c6\uff08Dan Roam\uff09\uff0c\u66a2\u92b7\u66f8\u300a\u9910\u5dfe\u7d19\u7684\u80cc\u5f8c\u300b\u4f5c\u8005<\/strong><\/p>\n

\u82e5\u8981\u5728\u793e\u6703\u4e0a\u300c\u5403\u5f97\u958b\u300d\uff0c\u52e2\u5fc5\u8981\u5b78\u4e9b\u5b78\u6821\u6c92\u6559\u7684\u4e8b\u3002\u300a\u83ef\u723e\u8857\u65e5\u5831\u300b\u66a2\u92b7\u66f8\u4f5c\u5bb6\u3001\u55ac\u6cbb\u57ce\u5927\u5b78\u6559\u6388\u7f85\u5e0c\u7279\uff0e\u5df4\u52a0\u74e6\uff08Rohit Bhargava\uff09\u9019\u672c\u300a\u5f9e\u4eca\u5929\u958b\u59cb\uff0c\u8acb\u7528\u5de6\u624b\u5403\u98ef\u300b\u5728\u8da3\u5473\u4e2d\u5e36\u8457\u4e9b\u8a31\u5192\u72af\uff0c\u96c6\u7d50\u6c92\u4eba\u6562\u544a\u8a34\u4f60\u7684\u6210\u529f\u7955\u8a23\u3002<\/p>\n

\u5b78\u5438\u83f8\uff1f\u641e\u8b8a\u88dd\uff1f\u76e1\u91cf\u62d6\u5ef6\u6642\u9593\uff1f\u8b93\u5225\u4eba\u54ed\uff1f\u5b78\u7528\u771f\u5047\u55d3\u97f3\uff1f\u4f60\u6c92\u770b\u932f\uff01\u672c\u66f8\u7528\u4e00\u7a2e\u7c21\u55ae\u6613\u61c2\u53c8\u5e7d\u9ed8\u98a8\u8da3\u7684\u98a8\u683c\uff0c\u8b1b\u8ff015\u500b\u96e2\u5947\u4f46\u5bcc\u6709\u6d1e\u5bdf\u529b\u7684\u6545\u4e8b\uff0c\u6559\u4f60\u5b78\u6703\uff1a<\/p>\n

\uff0e\u5728\u4e8b\u60c5\u51fa\u932f\u6642\u7576\u6a5f\u7acb\u65b7<\/p>\n

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\uff0e\u5931\u6557\u5f8c\u6a02\u89c0\u5730\u6372\u571f\u91cd\u4f86<\/p>\n

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?? ?<\/p>\n

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\u597d\u8a55\u63a8\u85a6<\/strong><\/p>\n

\u300c\u672c\u66f8\u662f\u4e00\u672c\u8a00\u7c21\u610f\u8cc5\u7684\u4f73\u4f5c\uff0c\u4efb\u4f55\u4eba\u90fd\u80fd\u57f7\u884c\u66f8\u88e1\u5404\u7a2e\u975e\u986f\u898b\u7684\u5c0f\u4e8b\u60c5\u3002\u96d6\u7136\u672c\u66f8\u5404\u884c\u5404\u696d\u8001\u5c11\u54b8\u5b9c\uff0c\u4f46\u7f85\u5e0c\u7279\u7684\u5efa\u8b70\u7279\u5225\u9069\u7528\u65bc\u90a3\u4e9b\u559c\u6b61\u5c0d\u597d\u610f\u898f\u52f8\u7ffb\u767d\u773c\u3001\u53ad\u4e16\u7684\u5343\u79a7\u4e16\u4ee3\u5e74\u8f15\u4eba\u3002\u6613\u6d88\u5316\u7684\u8c50\u5bcc\u5167\u5bb9\u8b93\u8b80\u8005\u7406\u89e3\u5230\uff0c\u5c0f\u5c0f\u7684\u6539\u8b8a\u5c31\u80fd\u70ba\u4eba\u751f\u548c\u5de5\u4f5c\u5e36\u4f86\u5927\u5927\u7684\u8b8a\u5316\u3002\u300d\u2014\u2014\u84cb\u5e03\u745e\u62c9\uff0e\u7c73\u62c9\u8c9d\u91cc\uff08Gabriella Mirabelli\uff09\uff0cAnatomy\u516c\u53f8\u57f7\u884c\u9577\u66a8\u300aUp Next\u300b\u64ad\u5ba2\u7bc0\u76ee\u4e3b\u6301\u4eba<\/p>\n

\u300c\u672c\u66f8\u5145\u6eff\u5177\u611f\u67d3\u529b\u7684\u6545\u4e8b\u548c\u51fa\u4eba\u610f\u8868\u7684\u898b\u89e3\uff0c\u51f8\u986f\u51fa\u591a\u6578\u81ea\u52f5\u66f8\u7c4d\u8ac7\u7684\u90fd\u662f\u9673\u8154\u6feb\u8abf\u3002\u5df4\u52a0\u74e6\u7684\u66f8\u63d0\u51fa\u4f60\u4e5f\u8a31\u5f9e\u6c92\u807d\u904e\u7684\u6709\u529b\u89c0\u9ede\uff0c\u662f\u96e3\u5f97\u4e00\u898b\u7684\u4f73\u4f5c\u3002\u6211\u611b\u9019\u672c\u66f8\u3002\u300d\u2014\u2014\u5357\u897f\uff0e\u675c\u723e\u7279\uff08Nancy Duarte\uff09\uff0c\u675c\u723e\u7279\uff08Duarte\uff09\u516c\u53f8\u57f7\u884c\u9577\u66a8\u66a2\u92b7\u66f8\u300a\u8ddf\u8ab0\u7c21\u5831\u90fd\u6210\u529f\u300b\uff08HBR Guide to Persuasive Presentations\uff09\u4f5c\u8005<\/p>\n

\u300c\u82e5\u4f60\u60f3\u70ba\u81ea\u5df1\u5efa\u7acb\u4e00\u500b\u5f37\u5927\u7684\u54c1\u724c\uff0c\u672c\u66f8\u80fd\u5168\u7a0b\u5e6b\u52a9\u4f60\u3002\u9a5a\u5947\u3001\u53e4\u602a\uff0c\u6709\u6642\u9084\u883b\u6a6b\u9738\u9053\u2026\u2026\u9019\u662f\u6211\u8b80\u904e\u6700\u6709\u8da3\u7684\u8077\u6daf\u5efa\u8b70\u66f8\u7c4d\u3002\u300d\u2014\u2014\u6ce2\u7279\uff0e\u84cb\u723e\uff08Porter Gale\uff09\uff0c\u300a\u4f60\u7684\u4eba\u969b\u7db2\u7d61\u5c31\u662f\u4f60\u7684\u6de8\u503c\u300b\uff08Your Network is Your Net Worth\uff09\u4f5c\u8005<\/p>\n

\u300c\u4e8c\u5341\u4e00\u4e16\u7d00\u7684\u4e8b\u696d\u9996\u91cd\u901f\u5ea6\u3001\u591a\u5de5\u548c\u5275\u610f\u3002\u5982\u679c\u6211\u56de\u5230\u4e8c\u5341\u6b72\uff0c\u6211\u4e00\u5b9a\u807d\u4fe1\u4e00\u500b\u4e00\u8f29\u5b50\u7814\u7a76\u672a\u4f86\u8da8\u52e2\u548c\u975e\u986f\u898b\u89c0\u9ede\u7684\u5c08\u5bb6\u6240\u5beb\u7684\u66f8\u3002\u90a3\u500b\u4eba\u5c31\u662f\u7f85\u5e0c\u7279\uff0c\u90a3\u672c\u66f8\u5c31\u662f\u300a\u5f9e\u4eca\u5929\u958b\u59cb\uff0c\u8acb\u7528\u5de6\u624b\u5403\u98ef\u300b\u3002\u300d\u2014\u2014\u6f58\u871c\u62c9\uff0e\u53f2\u862d\uff08Pamela Slim\uff09\uff0c<\/p>\n

\u300a\u5275\u696d\u662f\u4eba\u4eba\u5fc5\u5099\u7684\u7b2c\u4e8c\u5c08\u9577\u300b\uff08Escape from Cubicle Nation\uff09\u4f5c\u8005<\/p>\n

\u300c\u5982\u679c\u4f60\u5c0d\u65bc\u90a3\u4e9b\u6559\u4f60\u7528\u76f8\u540c\u62db\u6578\u5275\u9020\u6210\u529f\u7684\u81ea\u52f5\u66f8\u7c4d\u611f\u5230\u53ad\u5026\uff0c\u5247\u9019\u672c\u66f8\u63d0\u4f9b\u53e6\u985e\u65b9\u6cd5\u3002\u672c\u66f8\u5167\u5bb9\u5c31\u50cf\u6211\u548c\u7f85\u5e0c\u7279\u559d\u5496\u5561\u804a\u5929\u7684\u904e\u7a0b\u4e00\u6a23\uff0c\u4ee4\u4eba\u6109\u6085\u3001\u5145\u6eff\u555f\u767c\uff0c\u9084\u80fd\u8b93\u4f60\u5fc3\u60f3\u4e8b\u6210\u3002\u300d\u2014\u2014\u746a\u5229\u5361\uff0e\u55ac\u5e03\u62c9\uff08Mallika Chopra\uff09\uff0c\u300a\u8a2d\u5b9a\u76ee\u6a19\uff0c\u6d3b\u51fa\u7cbe\u91c7\u4eba\u751f\u300b\uff08Living With Intent\uff09\u4f5c\u8005<\/p>\n

\u300c\u9019\u672c\u7121\u91d0\u982d\u7684\u6307\u5357\u80fd\u5e6b\u52a9\u4f60\u5c0d\u672a\u4f86\u505a\u51fa\u66f4\u597d\u6c7a\u7b56\uff0c\u907f\u514d\u72af\u4e0b\u525b\u5165\u793e\u6703\u6642\u5e38\u72af\u7684\u932f\u8aa4\u3002\u300d\u2014\u2014\u4e39\uff0e\u856d\u4f2f\u723e\uff08Dan Schawbel\uff09\uff0c\u300a\u7d10\u7d04\u6642\u5831\u300b\u66a2\u92b7\u66f8\u300a\u63a8\u92b7\u81ea\u5df1\u300b\uff08Promote Yourself\uff09\u548c\u300a\u5275\u65b0\u7684\u6211\u300b\uff08Me 2.0\uff09\u4f5c\u8005<\/p>\n

\u300c\u9019\u672c\u66f8\u548c\u6211\u8b80\u904e\u7684\u6240\u6709\u8077\u6daf\u5efa\u8b70\u66f8\u7c4d\u5531\u53cd\u8abf\u3002\u8b93\u4eba\u54ed\u6ce3\u3001\u5ffd\u7565\u5de5\u4f5c\u8077\u929c\u3001\u958b\u59cb\u62bd\u83f8\uff0c\u6bcf\u4e00\u9805\u5efa\u8b70\u90fd\u4ee4\u4eba\u4e0d\u53ef\u7f6e\u4fe1\u2026\u2026\u76f4\u5230\u6211\u7d30\u8b80\u5167\u5bb9\u624d\u4e86\u89e3\u3002\u6211\u628a\u5b83\u63a8\u85a6\u7d66\u6211\u7684\u54e1\u5de5\u3001\u5be6\u7fd2\u751f\u3001\u4f9b\u61c9\u5546\uff0c\u4ee5\u53ca\u6240\u6709\u5728\u6210\u529f\u4e4b\u8def\u4e0a\u9700\u8981\u7528\u6b98\u9177\u7684\u4e8b\u5be6\u7576\u982d\u68d2\u559d\u7684\u4eba\u3002\u300d\u2014\u2014\u73ed\uff0e\u5716\u5e03\uff08Ben Tubuo\uff09\uff0c\u8fea\u58eb\u5c3c\u516c\u53f8\uff08Walt Disney Company\uff09\u4f9b\u61c9\u5546\u591a\u5143\u5316\u8a08\u756b\u8cc7\u6df1\u526f\u7e3d\u88c1<\/p>\n

\u300c\u8077\u6daf\u5efa\u8b70\u66f8\u7c4d\u591a\u534a\u7121\u804a\u3001\u7121\u7528\uff0c\u6216\u662f\u9084\u9677\u5728\u4e5d\uff2f\u5e74\u4ee3\u3002\u9019\u4e00\u672c\u4e0d\u4e00\u6a23\u3002\u7f85\u5e0c\u7279\uff0e\u5df4\u52a0\u74e6\u5beb\u51fa\u4e86\u4e00\u672c\u9055\u53cd\u5e38\u7406\u3001\u8070\u660e\u53c8\u597d\u73a9\u7684\u8077\u696d\u767c\u5c55\u6307\u5357\uff0c\u662f\u8d95\u5f97\u4e0a\u6642\u4ee3\u7684\u5fc5\u8b80\u4f73\u4f5c\u3002\u300d\u2014\u2014\u591a\u5229\uff0e\u514b\u62c9\u514b\uff08Dorie Clark\uff09\uff0c\u300a\u6df1\u6f5b\uff1a10\u6b65\u91cd\u5851\u4f60\u7684\u500b\u4eba\u54c1\u724c\u300b\uff08Reinventing You\uff09\u8207\u300a\u812b\u7a4e\u800c\u51fa\u300b\uff08Stand Out\uff09\u4f5c\u8005<\/p>\n

\u300c\u6211\u7814\u7a76\u4eba\u5011\u53ca\u5176\u6240\u505a\u7684\u6c7a\u7b56\u591a\u5e74\uff0c\u5c0d\u65bc\u4efb\u4f55\u81ea\u52f5\u5efa\u8b70\u90fd\u6301\u5065\u5eb7\u7684\u61f7\u7591\u4e3b\u7fa9\u3002\u9019\u672c\u66f8\u4e0d\u540c\u3002\u88e1\u9762\u7684\u6545\u4e8b\u5f9e\u4e00\u958b\u59cb\u5c31\u6df1\u6df1\u5438\u5f15\u6211\uff0c\u66f4\u8b93\u6211\u9a5a\u8a1d\u7684\u662f\uff0c\u5118\u7ba1\u66f8\u88e1\u7684\u8ad6\u8abf\u5f88\u4e0d\u79d1\u5b78\uff0c\u4f46\u6bcf\u4e00\u9805\u7955\u8a23\u90fd\u6709\u624e\u5be6\u7684\u884c\u70ba\u79d1\u5b78\u539f\u5247\u505a\u70ba\u57fa\u790e\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u5b83\u5011\u90fd\u5f88\u6709\u7528\u3002\u4f60\u82e5\u5e0c\u671b\u4efb\u4f55\u4eba\u80fd\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\uff0c\u5c31\u8cb7\u9019\u672c\u66f8\u9001\u4ed6\u3002\u300d\u2014\u2014\u6cd5\u862d\u897f\u7d72\u5361\uff0e\u5409\u8afe\uff08Francesca Gino\uff09\uff0c\u300a\u70ba\u4ec0\u9ebc\u6211\u5011\u7684\u6c7a\u5b9a\u5e38\u51fa\u932f\u300b\uff08Sidetracked\uff09\u4f5c\u8005\u66a8\u54c8\u4f5b\u5546\u5b78\u9662\u6559\u6388<\/p>\n

\u300c\u66fe\u7d0d\u60b6\u8a72\u5982\u4f55\u5be6\u969b\u5efa\u7acb\u4e00\u500b\u5f37\u5927\u7684\u7db2\u7d61\u55ce\uff1f\u672c\u66f8\u8207\u6f6e\u6d41\u80cc\u9053\u800c\u99b3\uff0c\u63d0\u51fa\u7368\u5230\u53ef\u884c\u7684\u6307\u5357\uff0c\u6559\u5c0e\u4f60\u5982\u4f55\u88ab\u53b2\u5bb3\u7684\u4eba\u5305\u570d\u3001\u8207\u4ed6\u5011\u771f\u5fc3\u4ea4\u5f80\uff0c\u4ee5\u53ca\u5efa\u7acb\u8d77\u4f60\u5922\u60f3\u4e2d\u7684\u4eba\u969b\u7db2\u7d61\u3002\u300d\u2014\u2014\u53f2\u5b97\u744b\uff08Clara Shih\uff09\uff0c\u50b3\u805e\u793e\u7fa4\u7cfb\u7d71\uff08Hearsay System\uff09\u57f7\u884c\u9577\u66a8\u661f\u5df4\u514b\u516c\u53f8\uff08Starbucks\uff09\u8463\u4e8b<\/p>\n

\u300c\u60f3\u77e5\u9053\u6709\u54ea\u4e94\u500b\u7c21\u55ae\u6b65\u9a5f\u5c31\u80fd\u6539\u8b8a\u4f60\u7684\u4e00\u751f\u55ce\uff1f\u4e8b\u5be6\u4e0a\uff0c\u9019\u7a2e\u4e8b\u60c5\u4e0d\u5b58\u5728\u3002\u6210\u529f\u4e26\u975e\u4e00\u8e74\u53ef\u5e7e\u3002\u300a\u5f9e\u4eca\u5929\u958b\u59cb\uff0c\u8acb\u7528\u5de6\u624b\u5403\u98ef\u300b\u63d0\u4f9b\u6df1\u9060\u5353\u898b\u3002\u7f85\u5e0c\u7279\u8aa0\u5be6\u9053\u51fa\u4e8b\u696d\u6210\u529f\u7684\u771f\u76f8\u3002\u4f60\u662f\u5426\u53ad\u5026\u90a3\u4e9b\u5927\u8a00\u4e0d\u615a\u7684\u795e\u5947\u7642\u6cd5\u548c\u5439\u6367\u904e\u5ea6\u7684\u5efa\u8a00\uff1f\u9019\u672c\u66f8\u624d\u662f\u4f60\u9700\u8981\u7684\u3002\u300d\u2014\u2014\u7c73\u5947\uff0e\u88d8\u723e\uff08Mitch Joel\uff09\uff0c\u300a\u5b85\u884c\u92b7\u300b\uff08Six Pixels of Separation\uff09\u4f5c\u8005<\/p>\n

\u300c\u9019\u672c\u66f8\u600e\u9ebc\u4e0d\u5728\u6211\u525b\u5165\u793e\u6703\u6642\u5c31\u51fa\u73fe\uff1f\u5b83\u80fd\u628a\u6211\u7684\u5b78\u7fd2\u66f2\u7dda\u7e2e\u77ed\u5341\u5e74\u3002\u9019\u662f\u4e00\u672c\u7cbe\u7c21\u3001\u6e05\u65b0\u7684\u8b80\u7269\uff0c\u80fd\u5c0d\u525b\u9032\u5165\u300e\u73fe\u5be6\u4e16\u754c\u300f\u8005\u4f38\u51fa\u63f4\u624b\uff0c\u4e5f\u8a31\u9084\u662f\u5de6\u624b\u3002\u300d\u2014\u2014\u53f2\u8003\u7279\uff0e\u53f2\u5d14\u767b\uff08Scott Stratten\uff09\uff0cUnMarketing\u516c\u53f8\u7e3d\u88c1\u3001\u56db\u672c\u66a2\u92b7\u66f8\u4f5c\u8005\uff0c\u7528\u5de6\u624b\u6253\u9ad8\u723e\u592b\u3001\u68d2\u7403\u548c\u66f2\u68cd\u7403<\/p>\n

\u5546\u54c1\u8a0a\u606f\u7c21\u8ff0<\/b>: <\/p>\n